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Birla Institute of Technology & Science (BITS) Pilani Dubai is one of the leading ‘Engineering’ institutions in the Middle East. Graduates from BITS are employed in more than 500 prestigious companies around the world such as Microsoft, Sony Ericsson, Oracle, Siemens, L&T, Emirates Airlines, Infosys, Tata Consultancy Services among other global corporations.

Dr. Kumar Mangalam Birla, the Chairman of the US$40 billion multinational - Aditya Birla Group and Chancellor of BITS Pilani was also in UAE for their annual convocation function.



ASPAM Indian International School was founded on the principle that every child is ‘unique’. The school also strongly believes that by imparting knowledge in an effective manner,every child can achieve his or her complete potential.

The initiative to create this institution in UAE goes to the Gulf Petrochem Group under the leadership of the Chairman, Mr. Ashok Goel, and Managing Director, Mr.Sudhir Goyel whose vision is to provide global excellence in education to the children living in United Arab Emirates. The belief is that technology development and new ideas in education offer the possibility to bring together and combine the very best of what is possible in education from across the world and to blend it with the Indian influences of culture, the CBSE Curriculum and values.



Ascentria, headquartered in Dubai, offers high standards of training and guidance to secondary students to equip them to successfully appear in competitive admission tests of prestigious colleges, particularly engineering and medical entrance examinations in India. Ascentria is an exclusive franchisee of ‘IIT-ian’s PACE Academy for the Middle East region. IIT-ian's PACE is an India based training institute with a phenomenal track record of helping students obtain admission in some of the best colleges in India and the US and UK by virtue of their high standards of teaching and faculty.

Chetan Bhagat, acclaimed author and columnist, was brought to Dubai to reach out to the young minds and share his views on - ‘How to achieve your dreams and ambitions’ during the launch of Ascentria-PACE Academy in Dubai. He delivered his speech to over 1500 students and parents at the Sheikh Rashid Auditorium, The Indian High School in Dubai on 25 January 2014. The New York Times called him the ‘the biggest selling English language novelist in India’s history.’ Time magazine named him in the list of ‘100 most influential people in the world’ and Fast Company, USA listed him as one of the world’s ‘100 most creative people in business.



The third edition of Early Years Education Exhibition (EYEDEX) 2015, helped parents to look for the best nurseries and schools suitable for the educational needs of their children. Through direct interactions with educators from the finest schools in the United Arab Emirates, EYEDEX is a platform that helps parents understand what each nursery and school has to offer. EYEDEX conducted workshops for parents and educators, activities for children, and also gave away exciting prizes. .

EYEDEX is the only exhibition of its kind in the Middle East that is targeted towards consumers, the parents. It hadover 50 nurseries for parents to choose from. EYEDEX had teachers and delegates travelling all the way from Saudi Arabia, Kuwait, Lebanon, Nigeria and the UK.



IDP Education has a rich history spanning four decades. Since 1969, IDP Education has been an industry leader in facilitating and promoting international education. They have placed over 2000 students from Middle East in Australian Universities over the last three years. Over 550 students were placed in the US and more than 60 students from Middle East were placed in Canada from the Middle East since 2012. Furthermore, over 450 students in the UK from Middle East during 2012 and 2013 with students opting for in-demand courses like Business Management, Engineering, Computer Science and IT.

White Water PR, promoted IDP Education’s roadshow in UAE, Oman and Kuwait. We generated pre and post event visibility for the events. Our pre-event campaigns ensured that the roadshow received large footfalls that included the aspiring students and their parents. With its vast network and expertise of staff resources, IDP Education is a global leader in international student placement services.

There were in all 15 universities from the UK at the roadshow including top ranked institutions; University of Birmingham, University of Nottingham, University of Southampton, University of Sussex and University of St. Andrews. Australia was well represented in the event with top universities like Monash University, The University of Melbourne, The University of Sydney, University of Adelaide and University of New South Wales. Nine other Australian universities also took part in the roadshow. There were nine Universities from the US and four from Canada.