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Albatha Group, one of the largest conglomerates of UAE, with interests in diversified business sectors trained over record 5000 employees from across 25 group companies in 3 days, thereby transforming the Group into a ‘Learning Organization’.

In 2013, a total of 130 sessions were held at the ‘Albatha Learning Festival’ ranging from safety, creativity and innovation, to management and leadership programs covering all levels of employees in the Group. A separate day was dedicated to front line employees wherein training sessions were delivered in different languages.

Albatha Group has conducted one of the largest corporate training programmes in the UAE and we wanted to highlight that fact and in the media and provide maximum visibility. This was being held for the second consecutive year and White Water PR was involved in profiling this prestigious event during both the editions.



Global Food Industries (GFI), established in 1992, is a world-class value-added frozen food manufacturing company based in Sharjah, UAE. The company’s products under Al Areesh and Arctic Gold brands encompasses frozen foods mainly portfolio of poultry, meat, seafood and range of vegetables.

Global Food Industries (GFI), was awarded HALAL trophy and HALAL certification from Emirates Authority for Standardization and Metrology (ESMA) during the Gulfood exhibition. Global Food Industries is the first Frozen Food manufacturing company in the UAE that has been awarded such a certification from ESMA. GFI would be the first company to use the UAE ‘Halal Mark’ on their packaging. ESMA was established as the sole standardization body in the UAE under the Law No. 28/2001.



ECity,-today, -successfully operates a chain of world-class multi-brand electronics retail stores across. UAE's leading shopping malls. It is all set to change the retail landscape with the unique concept and evolve its brand positioning as the region's first 'Technology Convenience Retail Chain'. The brand has ambitious plans to emerge as a market leader in organized electronics retail in the region with focus on broad based market representation across all emirates within the UAE and in the Middle East through newer markets like Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

White Water PR has supported the brand by announcing their expansion plans in the country and have positioned the brand as one of the leading chain of retailers in UAE. We also highlighted the fact-that-ECity-not only offers a smart and friendly shopping environment, but also focuses on convenience by having stores near customer neighborhoods, in addition to online shopping and in-store as well as home repair services. Our campaigns ensured-that-ECity-is-viewed as one of the most successful business stories in electronics retail industry in the region.



Inaya Facilities Management rolled out the first stage of their new Mobile Solutions system at Ibn Battuta Mall and, in doing so, pioneered a new path for Facilities Management service delivery in Dubai. Founded in Dubai in 2010 by the Belhasa Group, Inaya continues to expand across the Gulf Region.

Facilities Management is a highly competitive market, especially here in Dubai. Companies are always looking for ways to distinguish itself from other service providers. They do this by deploying innovative solutions which are of direct benefit to the client as well as the end user.

In equipping their ground staff with the new Motorola TC55 touch computers Inaya’s Ibn Battuta team could now carry out their maintenance by arriving onsite and scanning the bar code of the equipment. Upon scanning the barcode, the technician immediately has the entire service record to hand for as well as access to current stock levels and the ability to place an order for the immediate delivery of that new part. Simultaneously, in having scanned the barcode, the technician sends a geostamp to the enterprise Computer Aided Facilities Management (CAFM) system, an irrefutable validation of the maintenance schedule and a real time update to the audit trail.



Dulsco was set up in 1935 as a stevedoring company. During its initial years of operation, the company used to provide stevedoring services to ships at the anchorage and barges. The company started providing various categories of manpower services through the eighties. Soon, Dulsco had matured into one of the UAE’s most significant provider of human resource solutions. While stevedoring continues to be the core business, Dulsco today operates as a full service HR solutions and waste management services provider with employee strength of over 12,000 employees.

Dulsco, a regional stalwart in human resource and waste management solutions, has won Superbrand award for the second consecutive year. Dulsco was the only waste management company and HR solution providers in the region to be awarded the Superbrand status. More than 2,000 prominent brands in the UAE competed for the Superbrands title, however, only 62 made it to the final list.



In 2011, Aon Hewitt, a global human resources consulting firm, announced the highly anticipated names of the ‘Best Employers’ in the Middle East at an awards ceremony held in Dubai. Three multinational and two regional organisations were recognized as the best employers. The 2011 best employers were Microsoft Gulf, Microsoft Egypt, DHL Worldwide Express (Dubai), Oman Insurance Company, Procter and Gamble near east (Beirut office) and Fine Hygienic Paper FZE, UAE. The CEOs and HR Heads of the Best Employers were honoured at the event.

The representative employee base registered for the study crossed the 120,000 mark, making this Aon Hewitt study one of the largest employee research projects undertaken in the region. Over 50 organisations from across the region took part in the study. The Best Employers 2011 study focused not only on how organisations drive business results through their people but also how the best succeeded during the economic downturn.



PTL SOLAR experts in solar street lighting solutions across the Middle east and Africa, bagged the prestigious ‘Solar Car Parking Lights’ project from Nakheel for its Dubai 'Water Front' project. PTL Solar provided its GRENLit™ Solar car parking lights for this project which is located on the western shores of Dubai and is the biggest coastal development project in the world twice the size of Hong Kong Island. waterfront's location ensures it is easily accessible on a local, regional and international basis.

PTLSOLAR™ pursues a global growth strategy: it produces, installs and plans renewable energy solutions for its customers in more than 20 countries across five continents. These lights are suitable for illuminating areas where there is no electricity, where it would be too difficult or too expensive to install an electric supply or where an environmentally friendly 'green' lighting source is required. Perfect for lighting up pathways, driveways, lanes and car parks the Installation is relatively simple and should take no longer than approximately 1-2 hours.



‘House of Patels’ is a multi-million dollar conglomerate with interests in diversified fields including transportation, logistics, finance, constructions, courier and real estate developments. With net assets of well over US$200 million and market capitalization of US$500 million, the company is listed in Indian Stock Exchange. The company has own offices in India, United Arab Emirates, USA, UK, Canada, Hong Kong and have active agents network & representatives in more than 80 countries.

The patriarch of the Indian mega corporation ‘House of Patels’, Asgar Shakoor Patel, started his business as a one-truck operation called Patel Roadways in 1959 when he was 20. The company was successfully run and converted into a private company in 1962, called Patel Roadways Private Limited (PRPL). In 1988, he started another successful venture called the Patel-on-Board Couriers Limited (POBCL) that introduced the concept of co-loading to India’s courier industry for the first time. As the organisation grew, Patel Roadways and POBCL were then merged to form Patel Integrated Logistics Limited for a more organised strategic direction. Today the House of Patels holds approximately 80 per cent market share in India's courier co-loading industry: a process in which small and large shipments are combined to bring down costs.



French company Veolia had won a $402m contract to design, build and operate the biggest ultra-filtration and reverse osmosis desalination plant in Saudi Arabia at the proposed new Sadara Petrochemical Complex being built at Jubail Industrial City II.

The plant will serve the $19.3bn plant will be the biggest chemicals complex ever to be built in a single phase. It is owned by Sadara Chemical Co, which is a joint venture between Saudi Aramco and US-based Dow Chemical Corporation. Veolia's contract involves a $310m deal to design and build the plant, plus a $92m contract to operate the facility for a ten-year period.