TOURISM
AUSTRIAN NATIONAL TOURIST OFFICE (ANTO)

The Austrian National Tourist Office (ANTO) is Austria’s national tourism organization. ANTO’s main objective was to promote the ‘holiday country Austria’ and to secure and expand Austria’s competitiveness in cooperation with all Austrian tourism partners. By doing so, ANTO contributes essentially to increasing Austria’s market share in international tourism.
The challenge was to bring Austria into the limelight during the summer season here. This is a period when all the other countries try to woo the travelers from this part of the world as the temperatures soar upto 50 degrees and the schools are closed.