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Johnson Controls (JCI) is a US$38 billion, globally diversified technology and industrial leader serving customers in more than 150 countries. Their 170,000 plus employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. Their commitment to sustainability dates back to their roots in 1885, with the invention of the first electric room thermostat.

White Water PR has been instrumental in managing the campaigns for the brand since November 2008. Johnson Controls has a rich history and that had to be managed with utmost care and the messages needed to be articulated well right through the years. We also ensured that we don’t make any forward looking statements as it is an NYSE listed company. We adopted a different approach and incorporated a blend of various PR tools that included case studies that resulted in several cover stories in leading magazines.



Navistar (NYSE:NAV), a truck and diesel engine manufacturer with roots going back to 180 years and ranked 204 in 2011 US fortune 500 companies was planning to further expand its operations in the Middle East. The company has been selling its trucks for over 50 years in the region.

Navistar has been designing and manufacturing engines for more than 100 years. The company's history began with a modest 1-horsepower gasoline engine for farm equipment. The company was known as International Harvester, and continues today even after more than a century and 15 million gasoline and diesel engines later, Navistar Engine Group expands into major on and off highway markets around the world.



WRENCH Solutions is one of India’s leading IT solutions company for the engineering industry. The company wanted to capitalize on the region’s booming real estate sector. WRENCH | enterprise™, an enterprise data management system and project-control solution is also the world’s only fully automated project management solution, enabling full control over every aspect of the project from planning to handover. With 60% market share, WRENCH SOLUTIONS is India's leading player in the domain of information and process management.

Al Habtoor Leighton Group (HLG) had deployed ‘WRENCH I enterprise™’ across its projects valued at over US$2.29 billion. HLG adopted this software as its new organization-wide technology infrastructure to plan, execute, monitor and handover projects.



Northern Ireland’s Enterprise, Trade & Investment Minister, Arlene Foster, led the delegation and was accompanied by Mr. Alastair Hamilton, CEO, Invest Northern Ireland and Mr. Guy Warrington, HM Consul General, British Embassy Dubai. They visited the FG Wilson (Engineering) FZE Facility located at the Jebel Ali Free Zone (JAFZA). FG Wilson (Engineering) FZE has provided power generation solutions all over the Middle East, with a focus on unparalleled engineering excellence.

During the visit, the delegation received a presentation by members of the Dubai and Belfast - FG Wilson teams as well as a tour of the 160,000 sq. ft., state-of-the-art facility located in JAFZA. From its strategic location in JAFZA, FG Wilson (Engineering) FZE has been able to grow into an industry leader in the field of power generation throughout the Middle East.



EMBARC Information Technology Pvt. Ltd., is one of India’s leading GPS (Global Positioning System) tracking solution providers. The brand is trusted by Government Agencies, Law Enforcement bodies, corporates and small businesses in over 25 countries including UK, USA, France, Germany, Switzerland, Denmark, India, Nepal, Columbia, Nigeria, Angola, Bangladesh, Jamaica, Fiji and Malta. The company’s Find’n’Secure® product today is deployed across the globe by end users. The company wanted to showcase its presence in UAE due to the large number of schools and companies that owned a fleet of trucks and other vehicles.

They wanted to reach-out to the masses and participated at GITEX Dubai, one of the largest IT industry exhibitions. With a nominal price of AED1499 - the company brought GPS technology within the reach of even the individual vehicle owners. GPS tracking technology is best suited for fleet management. It is a unique way for companies and individuals to monitor and control their cars, jeeps, trucks, school buses, factory buses and other vehicles to their precise details by sitting in the office.



‘Sign and Graphic Imaging Middle East’ (SGI Dubai) is a 20 year old show and is Middle East’s largest sign and graphic imaging show. SGI Middle East is an established business forum where exhibitors and visitors can interact with sign makers, print and production manufacturers, architects, media agencies, real-estate developers, brand and image consultants among others. The show welcomes on an average over 400 exhibitors from across 30 countries each year.

White Water PR had liaised with the Dubai Government authorities for listing the show as an official industry exhibition during the Dubai Shopping Festival event for three consecutive years. This has given the show an elevated personality and has grown further in stature within the industry. We also got the organizers listed as the official ‘EXPO2020 Dubai’ bid supporter.



White Water PR launched the company in UAE. Exponent Technology Services a UAE based new-age technology services company developed a unique ‘Unmanned Aerial Vehicle’ (UAV) based solution for inventory management challenges faced by organizations. The solution merges the capabilities of both RFID (Radio Frequency Identification) and UAVs – also commonly referred to as drones.

Inventory tracking across large open yards presents a serious challenge to many steel traders and distributors in the UAE, resulting in higher operational costs. In order to address this, Exponent developed a solution – a unique Unmanned Aerial Vehicle (UAV) which is embedded with RFID technology at its Dubai based lab, over an exhaustive period of research and testing lasting several months.



Tomini Cooling is part of the 64-year-old multi-million dollar Tomini Group with business interests in diverse verticals such as shipping, real estate, transportation and classic cars. The company is highly scientific in its approach and provides the ideal cooling solutions after a thorough analysis of the client’s requirements. Tomini Cooling provides rental temperature control solutions, chiller-hire packages, in addition to temporary large tonnage district cooling packages.

The company caters to the immediate and temporary needs of - commercial complexes, shopping malls, construction sites - new and existing, residential buildings, hotels, manufacturing industry, warehouses, hospitals, showrooms and large event management companies.



Established in 1998, Mighty Systems, one of the leading software companies with headquarters in Dubai, wanted to launch their new SYMEX (Systematic Money Exchange) software APP for Android and iPhone users in Oman and across the region.

The company was the brain child of Late Mr. John J. Cherian and he developed this software in the UAE, when no other software was available to address the needs of this demanding industry. SYMEX is the largest and most popular enterprise software solution deployed by Mighty Systems in over 125 money exchange companies as it adopts a 360-degree approach to manage these complex set of day-to-day operations.



mCarbon, India’s leading mobile technology service provider, is the largest supplier of airtime advance and credit in the world. The company had chosen Dubai as its Middle Eastern headquarters and wanted to make this announcement amidst its audience in the UAE.

With 8 million transactions a day, the product touches almost 400 million subscriptions every month. The launch of Airtime Advance and credit service and its deployment at leading telecom companies in India and the region has led to almost a 10% increase in average revenue per user.