WhitewaterPR

It was a pleasure to meet you all! We will...

Shannon Lee

White Water is an exceptional Public Relations and Corporate Communications...

Peter R Riddoch

White Water PR was able to understand our target customer...

Daniel Varghese

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CONSUMER

CHAPS

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Launched in 1978, Chaps, a Ralph Lauren brand, was created to be more than just a label, and quickly established itself as a lifestyle that evoked an iconic American sensibility. Special details provide each garment with a unique twist. Popular Chaps designs include the perfect-fitting shirt in smart stripes or checks, along with classic, flattering pants. The signature Chaps polo shirt is also an important part of the brand, drawing on a sporty heritage. The Chaps design philosophy is communicated through versatile collections with a spirited confidence that can be worn season after season, celebrating timeless and accessible style.

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KANZ JEWELS

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Established in 1958 Kanz Jewels, one of UAE’s leading and oldest Jewellery brands is currently displaying the world’s largest gold ring weighing approximately 64 kilos. The ring is displayed with a ‘Guinness Book of World Records’ certificate. This is one of the major attractions for tourists in Dubai’s Gold Souk in Deira. In the recent past several celebrities including Hollywood actors Nicholas Cage, Steven Siegal, cricketer Brian Lara and several other Bollywood artists have visited the Kanz showroom in Deira.

According to the Guinness Book of World Records, the world's largest gold ring is ‘Najmat Taiba’ manufactured by Taiba for Gold and Jewellery LLC, Saudi Arabia. This ring is studded with 5.1kg worth of precious stones from Signity Middle East and was supported by the World Gold Council. Najmat Taiba has 2,200mm perimeter, 700mm outer perimeter, 490mm inside diameter, 500mm width of the back of the ring, 250mm width of the ring bottom. It has 615 pieces of Swarovski stones. Fifty-five workers worked 45 days continuously for 10 hours a day to make this piece.

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BRUCE LEE PERFUMES

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Shannon Lee, daughter of the legend Bruce Lee was part of this launch.

White Water PR recreated the magic of Bruce Lee and conceptualized the launch event in such a way that it refreshed the memories of the legend amongst his fans in this region. We managed to generate a lot of pre-launch visibility for the new perfume brand and that worked well with the brand and had a direct impact on sales.

Through this launch, Shannon Lee, daughter of legend Bruce Lee and CEO of Bruce Lee Enterprises was seeking to preserve, perpetuate and educate people about Bruce Lee’s life example, philosophies and JeetKune Do, a martial art and life philosophy founded by the legendary martial artist. Bruce Lee was also named as one of TIME Magazine's 100 Most Important People of the Century as one of the greatest heroes and icons.

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KING KOIL

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DFMC was formed in 1993 for manufacturing and marketing King Koil brand of luxury bedding under license from King Koil, USA. In 2001, DFMC acquired the license for marketing and manufacturing SERTA products in the Middle East, from SERTA Inc., USA. SERTA, an ultra-premium brand is the second largest mattress company in the world.

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KLASSNO COFFEE

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‘Klassno’, is Singapore based Food Empire’s leading coffee brands. Food Empire is a global food products company that manufactures and markets instant beverage products, frozen convenience food, confectionery and snack food. Food Empire’s products are exported to over 60 countries in markets such as Russia, Ukraine, Middle East, Kazakhstan, Central Asia, China, Mongolia and the United States. The brand wanted to reach out to the Middle Eastern coffee lovers and was entering the PR domain for the first time in this region.

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SPACEIO

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Spaceio, a US based company is the one of the leading online portal for interior designers, real estate developers, furniture manufacturers and the entire community. Launched recently, the website serves as an idea bank which can equip you with everything related to home or office décor. The range of services provided spans across the globe harboring the largest residential design database community-spurred by social networking tools.

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MANTECH

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Mantech, the creator of one of the largest FECs in KSA unveiled ‘Virtual Reality Gaming Cube’and ‘Virtual Dodgeball’, two of the most advanced and immersive gaming products in the market today during the DEAL 2016 show. Market research firm CCS Insight revealed that the global virtual and augmented reality sector will rake in US$4 billion by 2018.

White Water PR elevated the Mantech brand in the media as it was participating at the show for the first time. The most important aspect was the fact that, Atari founder Nolan Bushnell, known as the founding father of the video games industry was going to be present at their stand during the show. We engaged the gaming community through our PR campaign and generate more visibility and translating this into more trade visitor footfalls at their stand during the show.

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AJMAL PERFUME

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Ajmal Perfume, one of the region’s most reputed fragrance houses, was giving away 5 Bentley cars in 2015. For Ajmal Perfume’s biggest fragrance promotion yet, the 64-year-old multi award-winning company was giving back to its clientele for their support, where a fragrance could be worth an extravagant Bentley.

To be eligible for the promo, every AED500 shoppers spent at any Ajmal outlets across the UAE got a chance to win one of the five Bentleys: three Bentley Flying Spur V8 2015 and two Bentley GT V8 2015. Every 12 days, Ajmal announced one lucky winner. Apart from this promotion, anyone who spent AED500 was also given a guaranteed voucher worth AED50.

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