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Think of the next generation: please recycle

Posted by Prem Ramachandran on May 20th, 2014 in Blog


As an agency we are proud to work with a client that is directly involved in making a difference to the environment that we live in. Climate change and global warming are one of the most talked about subjects these days, but very few actually take efforts to change the climate change equation.

Creating awareness about waste management is an ideal way of educating the masses about focusing on collecting and segregating recyclable waste at source thus reducing the impact on the landfill. Dubai Municipality in association with our client - Dulsco introduced a campaign which aims to re-instill the best practices for cleanliness and make Dubai a greener city.

The main focus was to enable cleaner communities to lead a healthier lifestyle, thus creating the necessary social conditions for higher economic growth. The campaign was wide ranging and Dulsco’s participation in the campaign to promote the initiative helped Dubai Municipality to take the message across to each and every doorstep within their designated areas within the first phase.

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