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HEALTHCARE

APOLLO HOSPITALS

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Ushering in another new era in healthcare, the Apollo Hospitals Group New Delhi, India - introduced the most advanced CyberKnife® Robotic Radio Surgery System in Asia Pacific. The world’s first and only robotic radiosurgery system is designed to treat tumors anywhere in the body. The CyberKnife® was unveiled at the Apollo Specialty Cancer Hospital at Chennai, by Dr.Prathap C. Reddy, Executive Chairman, Apollo Hospitals Group. This advanced technology can be accessed by patients in the Middle East as India is a couple of hours away from this region.

The incidence of cancer has been on the rise. Prevention and preventive checks utilizing advanced diagnostics needs to be on every person’s agenda to curb this surge. Apollo Specialty Cancer Hospital is one of the few hospitals in India equipped to provide 360-degree cancer care. In Apollo's continuous endeavor to fight cancer, they have brought the most advanced CyberKnife® to the Asia Pacific region. It is the world’s first and only robotic radiosurgery system designed to treat tumors anywhere in the body with sub-millimeter accuracy. This is undoubtedly the next frontier in cancer treatment.

SHARJAH HEALTH AUTHORITY

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Sharjah Health Authority’s commitment is to create a destination that offers trusted and holistic solutions in healthcare for all mankind. Sharjah Health Care City intends to service and fulfill the needs of all demographics within the City with as many options possible in healthcare. Sharjah Healthcare City operates as a Free Zone, enabling investors to enjoy 100% ownership of their entity, zero tax and duties, 100% repatriable profits, single-window service, hassle-free licensing and a world-class infrastructure.

CANADIAN SPECIALIST HOSPITAL

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Canadian Specialist Hospital is one of the largest private hospitals in Dubai and the institution of choice for referrals from small and medium-sized medical centers that lack some of the specialized diagnostic and treatment facilities. CSH has grown to become one of the most advanced and comprehensive healthcare institutions in the region.

His Excellency Mr. Humaid Mohammad Obaid Al Qutami, Chairman and Director General of Dubai Health Authority (DHA), inaugurated the first ever private in-patient rehabilitation centre in the UAE. This centre was launched as a result of a partnership between JCI reaccredited, Canadian Specialist Hospital (CSH) and WAGNER HEALTH & CARE, one of the world’s leading providers of rehabilitation services from Austria.

DECIDE (MPC)

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Decide™ is a not-for-profit programme of an alliance of companies offering products and services that help in diabetes management. Officially launched in September 2011, Decide™ is an innovative and unique initiative of concerned organisations in the UAE to fight diabetes through education, increased awareness, and support to prevent and manage diabetes effectively. Decide™ is supported by Lifescan, MerckSerono and Modern Pharmaceutical Company. Dubai Health Authority and Decide™ have conducted around 9000 blood sugar screening activities at various establishments such as hospitals, organizations, sport clubs and shopping malls in the UAE since September 2011 to raise awareness on diabetes prevention and management.

LUNDBECK

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Doctors from across UAE, Kuwait, Qatar and Bahrain met at the ‘Gulf Experts Panel Meeting’ in Dubai, UAE. The event was organized by Lundbeck, a global pharmaceutical company that treats people living with brain diseases and central nervous system disorders. Bipolar disorder affects 30 million people worldwide including over four million people in Europe and it is the sixth leading cause of disability worldwide.

ARDEN HEALTHCARE

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Arden Healthcare has its headquarters in Somerset, England. Manufacturing takes place at a modern, GMP certified facility at Zeewolde, Holland, and from there the products are shipped to their network of distributors globally.

Arden Healthcare wanted to expand its presence in the UAE by making its products available across over 750 pharmacies. White Water PR embarked on an aggressive PR campaign to educate the masses with regard to the availability of their products in the region in addition to the corporate brand presence. Arden Healthcare’s products are based on natural ingredients and renowned worldwide for its natural, healthy and educational approach to long term good health.

MEDTRONIC

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Medtronic, Inc. (NYSE: MDT), one of the world's largest medical technology companies headquartered in the US, haddeveloped a sensor augmented pump, considered to be a breakthrough in the treatment of type 1 diabetes, which is a step closer to artificial pancreas or a closed loop system. The pump automatically suspends insulin delivery temporarily when sensor glucose values reach a pre-set low level. These pumps are Arabic enabled to reach out to the wider Middle Eastern market. These insulin pumps, which are an alternative to insulin injections, are small, computerized devices that allow a continuous flow of rapid-acting insulin to be released into the body.

Currently, six out of the world’s top ten countries for highest prevalence of diabetes are in the Middle East and North Africa Region – Kuwait, Lebanon, Qatar, Saudi Arabia, Bahrain and the United Arab Emirates.

VLCC

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VLCC leads the effort with a series of initiatives that include public service message using health camps, workshops, mass counseling, mass media and distribution of special literature. A pioneer in the scientific slimming domain, VLCC has led and supported numerous initiatives that work towards promoting awareness on healthier lifestyles. To further strengthen public awareness on the Anti-Obesity Day, VLCC organized carnivals across the malls in order to reach out to the masses and educate them on obesity and the associated risks.

As per WHO, over 300 million people are obese and one billion adults are overweight and this figure will surpass 1.5 billion by 2015. At least 2.6 million people each year die as a result of being overweight or obese. Once associated with high-income countries, obesity is now also prevalent in low and middle income countries.

MECOMED CONFERENCE

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Countries in the Middle East and North Africa (MENA) are integrating advanced technology into their healthcare systems as ageing populations and high prevalence of lifestyle diseases in the region demand innovative solutions in prevention and care. As evolving diagnostic and treatment protocols and equipment are helping more patients enjoy better quality of life worldwide, leading designers, manufacturers and suppliers of medical technology in MENA had joined forces on the ‘Mecomed’ platform to bring innovative and reliable healthcare technology to the region.

Recent advances in medical technology and their scope was explained in detail for the benefit of the MENA healthcare community at a two-day forum organised by Mecomed in Dubai. The first MENA Medtech Forum, held at the Mohammed Bin Rashid Academic Medical Centre in Dubai Healthcare City, was addressed by medical luminaries as well as academicians and experts in healthcare.