White Water Public Relations

WhitewaterPR

We are the new age corporate story tellers
Every brand has a story

We are the new age corporate story tellers
Every icon has a story

We are the new age corporate story tellers
Every superhero has a story

We are the new age corporate story tellers
Every painting has a story

We are the new age corporate story tellers
Every footprint has a story

We are the new age corporate story tellers
Every song has a story

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We Have Arrived
What's Your Story..?

When the world was shutting up shop during the summer of 2008, we decided to start our PR consultancy firm in Dubai, UAE. We have survived the downturn and are raring to leap ahead in the world of communications.

Our Name

The first challenge on hand seemed even bigger than the global economic crisis - the name. What should we call our firm and why. It was like naming a newborn baby. How would it reflect our personality and who we are? Will it ring a bell when people hear it? Finally, after mulling over several options, we decided to call ourselves – ‘White Water Public Relations’.

This Dubai based PR agency has launched entrepreneurs, unveiled the world’s largest gold ring, groomed an Islamic Investment Bank, launched the largest toy exhibition centre in the Middle East, launched high profile real estate projects, launched Singapore’s leading coffee brand, profiled international artists, Hollywood and Bollywood celebrities, launched electronic megastores, raised awareness for the largest amusement show in the region, movies, perfumes, tyres and diesel engines, run campaigns for diabetes prevention and much more.

Our claim to fame

White Water PR, a Dubai based PR agency, aims to be the firm that thoroughly understands the clients’ requirements and provides them with a personalized and customized approach as opposed to providing cookie cutter strategies. We are the new age corporate story tellers.

We are proud to state that UK’s Chesterton, a 208 year old brand established in 1805, and Johnson Controls, a US$38 billion, 128 year old brand established in 1885, have chosen White Water PR as their communications partner in the region.

All our clients have two things in common - their compelling story and us as the story tellers.

White Water PR has added value to
Global and local brands

100 plus brand managed | includes 200-year-old brands and startups | since 2008

We don’t restrict ourselves to specific sectors and categories; instead we focus on our client’s story. White Water PR Dubai works as a trusted partner to organizations that value a comprehensive, thoughtful and creative approach to their communication challenges. Some of the brands that we have worked with are:

Tree
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Real Estate
International Properties
Consumer
Healthcare
Government Relations
Automobile
Technology & Engineering
Corporate
Finance
Education
Tourism
Celebrities Promoted
Jeans For Refugees
  • REAL ESTATE

    REAL ESTATE

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  • INTERNATIONAL PROPERTY

    INTERNATIONAL PROPERTY

    More Clients
  • CONSUMER

    CONSUMER

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  • HEALTHCARE

    HEALTHCARE

    More Clients
  • GOVERNMENT RELATIONS

    GOVERNMENT RELATIONS

    More Relations
  • AUTOMOBILE

    AUTOMOBILE

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  • TECHNOLOGY

    TECHNOLOGY

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  • CORPORATE

    CORPORATE

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  • FINANCE

    FINANCE

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  • EDUCATION

    EDUCATION

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  • TOURISM

    TOURISM

    More Clients
  • CELEBRITIES PROMOTED

    CELEBRITIES PROMOTED

    More Clients
  • JEANS FOR REFUGEES

    JEANS FOR REFUGEES

    More Clients

White Water PR has added value to
Case Studies

White Water PR has organically built several brands over the years. We spend a considerable amount of time in understanding the brief and the actual requirements prior to embarking on any campaign. We have engineered our own methodology - the ‘OrganicTREE®’ approach. All our campaigns therefore have an ‘Organic – Timely, Realistic, Effective and Exciting’ (TREE) personality and that drives home the message. Please do visit our facebook page for media coverage. Please do get in touch with us if you need any further information on these case studies.

  • SOCIAL MEDIA
  • REAL ESTATE
  • INTERNATIONAL PROPERTIES
  • CONSUMER
  • HEALTHCARE
  • GOVERNMENT RELATIONS
  • AUTOMOBILE
  • TECHNOLOGY
  • CORPORATE
  • FINANCE
  • EDUCATION
  • TOURISM
  • CELEBRITIES PROMOTED
  • Real Estate

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  • International Properties

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  • Consumer

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  • Healthcare

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  • Trade Bodies

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  • Automobile

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  • Technology

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  • Corporate

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  • Tourism

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  • Finance

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  • Education

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  • Celebrities

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Some of the thought leaders profiled by White Water PR...

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Dr.B.R.Shetty,
Dr.B.R.Shetty,
Chairman & Managing Director, Neopharma

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Abdul Rahman Falaknaz,
Abdul Rahman Falaknaz,
Chairman, Falak Holding

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Abdulkarim Bucheery,
Abdulkarim Bucheery,
Chairman, Capinnova

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Adel Farooq,
Adel Farooq,
The first Emirati artist aiming to enter Bollywood

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Alka Malik,
Alka Malik,
Managing Director, Ascentria

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Anil Dhanak,
Anil Dhanak,
Managing Director, Kanz Jewels

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Anil Dhirubhai Ambani,
Anil Dhirubhai Ambani,
Chairman of Reliance ADAG

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Anil Kapoor,
Anil Kapoor,
Bollywood Actor

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Asgar Shakoor Patel,
Asgar Shakoor Patel,
Chairman, House of Patels

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Chetan Bhagat,
Chetan Bhagat,
Writer and Director

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Daniel Libeskind,
Daniel Libeskind,
world renowned architect

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Daniel Varghese,
Daniel Varghese,
CEO, Wrench Solutions

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Dave LaPalomento,
Dave LaPalomento,
Vice President and General Manager of Navistar Global Engine

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David Evans,
David Evans,
Managing Director Arden Healthcare

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DJ Conan Liquid
DJ Conan Liquid

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Dr. Haider,
Dr. Haider,
CEO at Canadian Specialist Hospital

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Dr. Kumar Mangalam Birla,
Dr. Kumar Mangalam Birla,
Chairman, Aditya Birla Group

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Dr. Prathap C Reddy,
Dr. Prathap C Reddy,
Chairman, Apollo Hospitals

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Dr. R Seetharaman,
Dr. R Seetharaman,
Doha Bank Group CEO

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Dr. Roger S. McIntyre,
Dr. Roger S. McIntyre,
Managing Director, FRCPC

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Eng. Ibrahim Saleh,
Eng. Ibrahim Saleh,
Vice president of the Kharafi Group – Egypt

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Gulshan Grover,
Gulshan Grover,
Bollywood Actor

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H.E. Aziz Rabbah,
H.E. Aziz Rabbah,
Morocco Minister, Ministry of Equipment and Transport

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Hafiz Vakil,
Hafiz Vakil,
GM of Al Adiyat Automobiles

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Hassan M Rashid,
Hassan M Rashid,
Distributor of Falken Tyre

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HE Abdullah Al Mahyan,
HE Abdullah Al Mahyan,
Chairman of Sharjah Health Authority

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Hon. Ken Baston
Hon. Ken Baston
Minister for Agriculture and Food; Fisheries, Western Australia

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Irrfan Khan,
Irrfan Khan,
Bollywood Actor

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Ishaque Noor,
Ishaque Noor,
Albatha’s Group Managing Director

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Jamal Hijres,
Jamal Hijres,
CEO, Capinnova Bank

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Jan Felton,
Jan Felton,
Chief Executive Officer of Modern Pharmaceutical Company

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Janna Gray,
Janna Gray,
Renowned author

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Klaus Ehrenbrandtner,
Klaus Ehrenbrandtner,
Director - Austria National Tourism Office

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Maher El Bakry,
Maher El Bakry,
IDP Middle East Regional Director.

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Medina Ilyassova,
Medina Ilyassova,
Director, UB-COOL.com

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Michael Roach,
Michael Roach,
Renowned global motivational speaker

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Mr. Pankaj Savara,
Mr. Pankaj Savara,
Commissioner of Western Australian Trade Office

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Mr. Tony Yu,
Mr. Tony Yu,
Director for BS International, Middle East

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Ms. Tara Singh Vachani,
Ms. Tara Singh Vachani,
MD, Antara Senior Living

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Mukesh Luthra,
Mukesh Luthra,
Chairman, VLCC

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Nolan Bushnell,
Nolan Bushnell,
Atari founder and father of video games industry

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Peter Riddoch,
Peter Riddoch,
CEO of Port Ghalib Resort

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Raed Bourjass,
Raed Bourjass,
CEO at HMG Properties

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Rami Rajab,
Rami Rajab,
Chairman, Mecomed

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Rashed Al Qubaisi,
Rashed Al Qubaisi,
General Manager, Al Forsan International Sports Resort & Spokesperson for Al Forsan Real Estate

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Renu Sud Karnad,
Renu Sud Karnad,
Managing Director, HDFC Ltd.

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Richard Leslie,
Richard Leslie,
CEO, Dukelease

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Rob ten Hoedt,
Rob ten Hoedt,
Executive VP and President EMEA and Canada Medtronic

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Rudolf Stockling,
Rudolf Stockling,
MSc (Psych), Clinical Director, Lexicon Reading Center

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S.Balakumar,
S.Balakumar,
Managing Director, Dulsco

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Samir Mardini,
Samir Mardini,
Talent & Performance Solution Leader, Middle East, Aon Hewitt

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Shannon Lee,
Shannon Lee,
Daughter of Legend - Bruce Lee

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Sharif Rahman,
Sharif Rahman,
CEO, International Expo Consults

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Sharmin Patel,
Sharmin Patel,
Founder of EYEDEX

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Shashi Shekhar,
Shashi Shekhar,
Group Chairman and Founder of Supply Chain and Logistics Group

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Shelley West,
Shelley West,
Sales and Marketing Director of Heronslea Group

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Shirley Humphrey,
Shirley Humphrey,
Sales and Marketing Director of Harrods Estates

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Shyh Perng Chang,
Shyh Perng Chang,
Director of Taiwan Trade Center Dubai, Director, Taiwan Trade Center Dubai Office

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Simon Gray,
Simon Gray,
Managing Director, Chestertons

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Steve Roell,
Steve Roell,
Chairman and CEO for Johnson Controls Inc.

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Sundar Rajan,
Sundar Rajan,
CEO of Dubai Furniture Manufacturing Company

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Suniel Shetty,
Suniel Shetty,
Bollywood Actor

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Ulrich Schwarzbauer,
Ulrich Schwarzbauer,
GM of Wagner HealthCare

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Wu Song,
Wu Song,
General Manager, GAC Motor

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Yasushi Enami,
Yasushi Enami,
General Manager, Europe, Middle East & Africa Sales and Marketing, Fuji Heavy Industries (Subaru)

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Callum Laing,
Callum Laing,
Co-founder, The Marketing Group PLC, Singapore

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Rajesh Razdan,
Rajesh Razdan,
Founder and CEO for mCarbon

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TR Ganesh
TR Ganesh
General Manager, Middle East at Blueair

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Merrill J Fernando
Merrill J Fernando
Chairman, Dilmah Tea

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A J Kamal,
A J Kamal,
CEO of Western Auto

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Shannon Lee

Shannon Lee

Daughter of Legend Bruce Lee and

CEO of Bruce Lee Enterprises

It was a pleasure to meet you all! We will definitely keep you in mind for future media support in the UAE. Thank you for that.

Peter R Riddoch

Peter R Riddoch

CEO DAMAC Properties

CEO Port Ghalib

White Water is an exceptional Public Relations and Corporate Communications Agency. Headed by Prem Ramachandran, it is proactive and creative. When I have worked in UAE and Egypt with Prem I have always found him prepared to go the extra mile. He quickly grasps the challenge and inputs ideas at speed.

Daniel Varghese

Daniel Varghese

CEO

Wrench Solutions

White Water PR was able to understand our target customer precisely and hence was able to write articles exactly to get the interest of our customer. This has helped us to build our brand in the crowded market place.

Gulshan Grover

Gulshan Grover

Bollywood and Hollywood Actor

Firstly thanks for everything and it was really a pleasure to work together. White Water PR managed my visit to Dubai intelligently and was instrumental in generating a lot of awareness about myself and also my forthcoming movies.

Simon Gray

Simon Gray

Managing Director

Chestertons MENA

Your work on behalf of Chestertons to promote the company and its services has been very much appreciated. As a result of your good work our brand is now well established in the UAE, and further afield, whilst of equal importance we are recognised for our professionalism and international best practice.

Samuel Warren

Samuel Warren

Head of International Sales &

Marketing, London

Residential CBRE UK

White Water PR have always delivered exceptional service over the past 5 years. They provide exceptional service with the personal touch you’d expect of a small company, but the impact, connections and market knowledge of a far larger organisation. They have a ‘can do’ attitude to every instruction and treat each project they undertake with utmost importance. Prem always goes out of the way to engage with my team and my clients and his service is first class. I couldn’t recommend them highly enough.

Hussein Anani

Hussein Anani

Chief Operating Officer

Canadian Specialist Hospital

I worked closely with several PR Agencies in Dubai in the last thirty years, among those there is only one agency that could deliver the quality of work I was looking for. This is White Water Public Relations, lead by a gifted PR expert and storyteller. White Water PR knows very well the actual corporate requirements and always exceeds expectations.

Binu G. Pisharadi

Binu G. Pisharadi

Manager-Commercial Affairs

Government of Sharjah

We have been working with White Water PR to generate awareness around several initiatives undertaken by Sharjah Healthcare Authority and Sharjah Health Care City. They have always been strategic in their approach and have ensured that the messages are rightly communicated amongst our target audience.

Maroun Hannoush

Maroun Hannoush

Head of Corporate Communications

Capinnova Bank

From the first day we established Capinnova Investment Bank, we started working with White Water PR. Our experience with White Water PR has been tremendously rewarding for the bank, the agency assessed our public relations need and delivered on their promises in a timely fashion. One of the many things I truly appreciate about working with them is that they deliver on their promises.

Farhan Qureshi

Farhan Qureshi

Regional Director

Johnson Controls

Working with White Water PR is a delightful experience. They are strategic thinkers, take ownership and deliver on promises.

Sabiha Kazi

Sabiha Kazi

Group Learning & Development

Manager

Al Batha Group

White Water PR did a great job for us in a short period of time, which was remarkable and commendable!!!

Samir Mardini

Samir Mardini

Head of Talent Consulting MENA

Aon Hewitt Middle East Limited

We worked with White Water on publishing the results of our Best Employer study in 2011 along with the award ceremony. Our experience was really good and White Water went the extra mile to ensure we are happy with the outcome of PR effort. The coverage was excellent and the award ceremony was very well organized. We highly recommend White Water PR.

Aruna Narayanan

Aruna Narayanan

Head of Marketing

Dulsco

We have worked with Whitewater PR on various campaigns. Amongst the many positive traits that the team displays, we found their effort to understand the business, proactive approach and prompt reporting to be key differentiating factors. Particularly on the various environment related campaigns like “My City My Environment”, the team from Whitewater PR has added immense value by creating the story in such a way that it positively resonates with the target audience.

Jacek Plewa

Jacek Plewa

General Manager at

Global Food Industries

I highly appreciate your efforts and the results of such an outstanding coverage – thank you so much. I am looking forward to hear from you on more of the ideas as we want to continue with AquaKale and Healthy Farm PR efforts

It was a pleasure to meet you all! We will...

Shannon Lee

White Water is an exceptional Public Relations and Corporate Communications...

Peter R Riddoch

White Water PR was able to understand our target customer...

Daniel Varghese

Our Social Media Insights and Some Of Our Clients

White Water PR connected with people across the UAE to get an insight into the world of social media. Our findings.

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Process

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Process
Process


Services

As a communications partner, we know exactly what you would require to take your brand to the next level. The knowledge gained through building long term relationships with our clients forms the backbone of our public relations programmes. Please do get in touch with us for more information on our services.

We are natural storytellers and can weave a narrative or foster a conversation that’s a real dialogue and not just a one-way commercial pitch..

  • STRATEGIC CONSULTATION This is the most important part of our business and we ensure that our clients are provided with the right strategic support from start to finish.
  • SOCIAL MEDIA COMMUNICATION We build the social media strategy and integrate it with the overall marketing strategy to achieve the communications objectives.
  • MEDIA RELATIONS Media relations, is one of the core functions of our business and we place a great level of importance to build lasting relationships.
  • BYLINED ARTICLE PROGRAMMES Bylined articles express views and opinions that are clearly the writer's own, without requiring objectivity. We help our clients to develop thought provoking articles.
  • MESSAGING WORKSHOP A good movie requires a good script, and similarly, a good PR story needs the right set of newsworthy messages. We help our clients to develop the right ones.
  • MEDIA TRAINING We have trained spokespersons from different organisations from across the globe through are specially designed media training techniques.
  • MEDIA FAMILIARITY TRIPS We organise such trips for our clients and take the members of the press to the client’s facilities to provide them with a complete overview of the organisation.
  • MEDIA MONITORING SERVICE Our media monitoring services are customized to client needs and we monitor the stories on their behalf and provide them with real time information.
  • PROJECT LAUNCHES We are experts in project or product launches and we bring in the right level of creativity to generate awareness and make an impact in the minds of the consumers.
  • PRESS OFFICE MANAGEMENT This is a library of documents that we create for our clients and we regularly update them. This includes the corporate profiles, images, press releases etc.
  • CONTENT DEVELOPMENT We have a battery of writers and we create content for websites and other journals as per the client’s requirements.
  • TRANSLATION We work with translators who have the requisite industry knowledge and this helps us get good visibility for our stories.
  • SECURING SPEAKING OPPORTUNITIES We source platforms for our client where they can share their views and contribute towards the growth of the industry.
  • SUPPORT CSR ACTIVITIES It is important to be a good corporate citizen and give back to the society. In addition to supporting our clients we have also undertaken several initiatives ourselves.
  • INTERNAL COMMUNICATIONS Internal communications is equally important as is external. We support the client in developing the right tools to achieve their objectives in this space.
  • DEVELOPING NEWSLETTERS We design and develop creative newsletters for our clients in both and print and a digital format as required by the client.
  • CRISIS AND ISSUES MANAGEMENT We help clients identify their top reputational threats, plan for the most likely scenarios, and develop holding statements in case of a crisis situation.
  • EVENT MANAGEMENT SUPPORT We support the clients during industry exhibitions, trade shows, launch events and provide them with all the support to generate awareness.

Network

We are based in Dubai and possess an excellent affiliate network across Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, Iraq, Morocco, Tunisia, Turkey, Egypt and India. Through our international affiliates, we can reach out to any corner of the globe. White Water PR is also part of the 3AWW Network that has corporate offices in Miami, Mexico, Brazil and Spain. The network also has 40 affiliate agencies in Europe that further allows us to provide all our clients with communication campaigns to a wider geography. We can also support our clients in 50 plus countries in Africa.

Prem Ramachandran,
Founder & Chief Storyteller


My journey…

I was fortunate to enter the world of PR and communications in India, way back in 1996, May 26th to be precise. It’s been twenty long years since then.

My journey started with the Coke account and did learn some amazing PR strategies and game plans during the initial part of my career. However, the turning point in my life came in November 1996, when I was chosen to be part of the PR team that handled Michael Jackson’s History tour of India.

I was awestruck at the show; this man was the master of perfection. Each nanosecond of his show was meticulously planned. This doesn’t happen overnight though, but comes with years of practice and undying passion for what you love to do. This event inspired me to pursue the world of PR.

Every brand that I worked on was different and what fascinated me and kept me going was their story – it was unique, like the human DNA. Whether it was Microsoft, Miss World, Damac Properties, Dulsco or Johnson Controls all taught me something new, each day.

When I moved to the UAE in 2001, the PR landscape was different; fledgling, it was still growing roots and was trying to consolidate itself as a formidable cousin of the advertising industry. However, there has been a paradigm shift in the world of communications since then, and today PR has become an integral part of a corporate’s communications framework.

There are over 200 nationalities that reside in the UAE. So, how do you reach out to them? One size fits all communications strategy doesn’t work anymore. Social media and digital platforms have redefined the way we communicate. So how do you reach out to your end customer?

Over the years, I have seen people conveying one message through PR, and a totally different message through social media. There is no synergy. In this case, both the campaigns are bound to fail or achieve limited success. A complete waste of time, efforts and money.

The way forward is to adopt an ‘integrated communications approach’. We are specialists in that domain.

We help you to keep your brand alive, the White Water way.

prem@whitewaterpr.com

The PR Banter – Our Blog

This is a platform where we air our views and engage with our community. We have kept our blog crisp and to the point as we don't like to beat around the bush.

  • Knowledge Series–
    Collective mindsets
  • Working with Johny Dar,
    an internationally acclaimed fashion magician
  • Time to buy into UAE's real estate sector
  • Entertainment and amusement avenues in the region
  • Dubai inspires us on a daily basis
  • Public Relations and social media: Why is it important?
  • Think of the next generation: please recycle
  • PR and 'Common Sense':
    Two sides of the same page
  • UAE, a new home for Hollywood and Bollywood

Careers

OUR CULTURE

White Water PR is a vibrant workplace and not a boring 9-6 destination. We don’t believe in Sunday morning blues (we have a Friday - Saturday weekend in this part of the world). We respect our employees and our ecosystem enables them to grow organically up the ladder and effortlessly blend into our corporate fabric. Personal development is absolutely paramount and we lend our support to ensure that it happens on a daily basis. Take our word for it.

FUN STUFF

Fun is integral to our corporate philosophy. Employees can enjoy a concert, shows or any sporting event, white water rafting or anything that they may want to explore - this is sponsored by the company once in a year. White water rafting will be encouraged more - no brownie points for guessing why.

LOVE TO EAT

First we came across a book titled ‘You are what you eat’. Fine enough. Then we came across another book - ‘Eat what you love and love what you eat’. We found the title of the second book more appealing. Needless to say - we are foodies. We love to eat (we burn it out as well). We strongly believe in team luncheons which are a great way to bond and exchange non-agenda viewpoints.

WORK LIFE BALANCE

Work Life balance is an art. It does take time for people to develop those set of skills. We are flexible and we like everyone to strike the right balance or else it won’t be fun anymore- in work or life. Simple.

Water2022

The mission of ‘Water2022’, a not-for-profit initiative by White Water PR, is to save billions of litres of water in the next 10 years and generate awareness across the globe. We reached out to different communities in UAE on World Water Day on March 22nd 2013. This signature campaign was conducted to generate awareness amongst various communities and get them to make a promise and make a difference to the world in their own way. For more information kindly visit and like our facebook page - www.facebook.com/Water2022.




















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Tweets by whitewaterpr

With scores of celebrities voicing concern about the welfare of thousands of ‪#‎refugees, over 65 million, around the globe, internationally acclaimed fashion designer and artist Johny Dar recently launched a campaign called‪#‎JeansforRefugees, a global artistic collaboration dedicated to helping refugees all around the world. 'Jeans for Refugees', is an artistic fundraising initiative dedicated to helping refugees around the world, with all proceeds going to the International Rescue Committee (IRC).

A photo posted by White Water Public Relations (@whitewaterpr) on Jul 11, 2016 at 11:01pm PDT

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    Prem A.Ramachandran

Founder & Managing Director

    White Water Public Relations, Business Venue Building, Office number 303, Third floor, Oud Metha Road, Dubai, UAE.
Tel. +971 4 3963699
Fax. +971 4 3963698
Mob. +971 50 4537253
prem@whitewaterpr.com

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