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When the world was shutting up shop during the summer of 2008, we decided to start our PR consultancy firm in Dubai, UAE. We have survived the downturn and are raring to leap ahead in the world of communications. |
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The first challenge on hand seemed even bigger than the global economic crisis - the name. What should we call our firm and why. It was like naming a newborn baby. How would it reflect our personality and who we are? Will it ring a bell when people hear it? Finally, after mulling over several options, we decided to call ourselves – ‘White Water Public Relations’. |
Prem Ramachandran, Founder and Chief Storyteller,
White Water Public Relations, A Dubai based PR Agency.
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White Water PR, a Dubai based PR agency, aims to be the firm that thoroughly understands the clients’ requirements and provides them with a personalized and customized approach as opposed to providing cookie cutter strategies. We are the new age corporate story tellers. We are proud to state that UK’s Chesterton, a 208 year old brand established in 1805, and Johnson Controls, a US$38 billion, 128 year old brand established in 1885, have chosen White Water PR as their communications partner in the region. This Dubai based PR agency has launched entrepreneurs, unveiled the world’s largest gold ring, groomed an Islamic Investment Bank, launched the largest toy exhibition centre in the Middle East, launched high profile real estate projects, launched Singapore’s leading coffee brand, profiled international artists, Hollywood and Bollywood celebrities, launched electronic megastores, raised awareness for the largest amusement show in the region, movies, perfumes, tyres and diesel engines, run campaigns for diabetes prevention and much more. All our clients have two things in common - their compelling story and us as the storytellers. |
We don’t restrict ourselves to specific sectors and categories; instead we focus on our client’s story. White Water PR Dubai works as a trusted partner to organizations that value a comprehensive, thoughtful and creative approach to their communication challenges. Some of the brands that we have worked with are:
White Water PR has organically built several brands over the years. We spend a considerable amount of time in understanding the brief and the actual requirements prior to embarking on any campaign. We have engineered our own methodology - the ‘OrganicTREE®’ approach. All our campaigns therefore have an ‘Organic – Timely, Realistic, Effective and Exciting’ (TREE) personality and that drives home the message. Please do visit our facebook page for media coverage - www.facebook.com/WhitewaterprDubai/photos_albums.
As a communications partner, we know exactly what you would require to take your brand to the next level. The knowledge gained through building long term relationships with our clients forms the backbone of our public relations programmes. Please do get in touch with us for more information on our services.
We are based in Dubai and possess an excellent affiliate network across Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, Iraq, Morocco, Tunisia, Turkey and Egypt. Through our international affiliates, we can reach out to any corner of the globe. Due to our strong network, we are aptly positioned to spread our client’s messages across these markets.
30 / 09 / 2013
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10 / 04 / 2013
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27 / 12 / 2012
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10 / 10 / 2012
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10 / 02 / 2012
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White Water PR is a vibrant workplace and not a boring 9-6 destination. We don’t believe in Sunday morning blues (we have a Friday - Saturday weekend in this part of the world). We respect our employees and our ecosystem enables them to grow organically up the ladder and effortlessly blend into our corporate fabric. Personal development is absolutely paramount and we lend our support to ensure that it happens on a daily basis. Take our word for it.
Fun is integral to our corporate philosophy. Employees can enjoy a concert, shows or any sporting event, white water rafting or anything that they may want to explore - this is sponsored by the company once in a year. White water rafting will be encouraged more - no brownie points for guessing why.
First we came across a book titled ‘You are what you eat’. Fine enough. Then we came across another book - ‘Eat what you love and love what you eat’. We found the title of the second book more appealing. Needless to say - we are foodies. We love to eat (we burn it out as well). We strongly believe in team luncheons which are a great way to bond and exchange non-agenda viewpoints.
Work Life balance is an art. It does take time for people to develop those set of skills. We are flexible and we like everyone to strike the right balance or else it won’t be fun anymore- in work or life. Simple.
Please do send in your credentials to This email address is being protected from spambots. You need JavaScript enabled to view it. . We would love to hear from you.
This is a platform where we air our views and engage with our community. We have kept our blog crisp and to the point as we don’t like to beat around the bush.
The mission of ‘Water2022’, a not-for-profit initiative by White Water PR, is to save billions of litres of water in the next 10 years and generate awareness across the globe. We reached out to different communities in UAE on World Water Day on March 22nd 2013. This signature campaign was conducted to generate awareness amongst various communities and get them to make a promise and make a difference to the world in their own way. For more information kindly visit and like our facebook page - www.facebook.com/Water2022.
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