White Water Public Relations
When the world was shutting up shop during the summer of 2008, we decided to start our PR consultancy firm in Dubai, UAE. We have survived the downturn and are raring to leap ahead in the world of communications.
The first challenge on hand seemed even bigger than the global economic crisis - the name. What should we call our firm and why. It was like naming a newborn baby. How would it reflect our personality and who we are? Will it ring a bell when people hear it? Finally, after mulling over several options, we decided to call ourselves – ‘White Water Public Relations’.
This Dubai based PR agency has launched entrepreneurs, unveiled the world’s largest gold ring, groomed an Islamic Investment Bank, launched the largest toy exhibition centre in the Middle East, launched high profile real estate projects, launched Singapore’s leading coffee brand, profiled international artists, Hollywood and Bollywood celebrities, launched electronic megastores, raised awareness for the largest amusement show in the region, movies, perfumes, tyres and diesel engines, run campaigns for diabetes prevention and much more.
White Water PR, a Dubai based PR agency, aims to be the firm that thoroughly understands the clients’ requirements and provides them with a personalized and customized approach as opposed to providing cookie cutter strategies. We are the new age corporate story tellers.
We are proud to state that UK’s Chesterton, a 208 year old brand established in 1805, and Johnson Controls, a US$38 billion, 128 year old brand established in 1885, have chosen White Water PR as their communications partner in the region.
100 plus brand managed | includes 200-year-old brands and startups | since 2008
We don’t restrict ourselves to specific sectors and categories; instead we focus on our client’s story. White Water PR Dubai works as a trusted partner to organizations that value a comprehensive, thoughtful and creative approach to their communication challenges. Some of the brands that we have worked with are:
White Water PR has organically built several brands over the years. We spend a considerable amount of time in understanding the brief and the actual requirements prior to embarking on any campaign. We have engineered our own methodology - the ‘OrganicTREE®’ approach. All our campaigns therefore have an ‘Organic – Timely, Realistic, Effective and Exciting’ (TREE) personality and that drives home the message. Please do visit our facebook page for media coverage. Please do get in touch with us if you need any further information on these case studies.
It was a pleasure to meet you all! We will definitely keep you in mind for future media support in the UAE. Thank you for that.
White Water is an exceptional Public Relations and Corporate Communications Agency. Headed by Prem Ramachandran, it is proactive and creative. When I have worked in UAE and Egypt with Prem I have always found him prepared to go the extra mile. He quickly grasps the challenge and inputs ideas at speed.
White Water PR was able to understand our target customer precisely and hence was able to write articles exactly to get the interest of our customer. This has helped us to build our brand in the crowded market place.
Firstly thanks for everything and it was really a pleasure to work together. White Water PR managed my visit to Dubai intelligently and was instrumental in generating a lot of awareness about myself and also my forthcoming movies.
Your work on behalf of Chestertons to promote the company and its services has been very much appreciated. As a result of your good work our brand is now well established in the UAE, and further afield, whilst of equal importance we are recognised for our professionalism and international best practice.
White Water PR have always delivered exceptional service over the past 5 years. They provide exceptional service with the personal touch you’d expect of a small company, but the impact, connections and market knowledge of a far larger organisation. They have a ‘can do’ attitude to every instruction and treat each project they undertake with utmost importance. Prem always goes out of the way to engage with my team and my clients and his service is first class. I couldn’t recommend them highly enough.
I worked closely with several PR Agencies in Dubai in the last thirty years, among those there is only one agency that could deliver the quality of work I was looking for. This is White Water Public Relations, lead by a gifted PR expert and storyteller. White Water PR knows very well the actual corporate requirements and always exceeds expectations.
We have been working with White Water PR to generate awareness around several initiatives undertaken by Sharjah Healthcare Authority and Sharjah Health Care City. They have always been strategic in their approach and have ensured that the messages are rightly communicated amongst our target audience.
From the first day we established Capinnova Investment Bank, we started working with White Water PR. Our experience with White Water PR has been tremendously rewarding for the bank, the agency assessed our public relations need and delivered on their promises in a timely fashion. One of the many things I truly appreciate about working with them is that they deliver on their promises.
Working with White Water PR is a delightful experience. They are strategic thinkers, take ownership and deliver on promises.
White Water PR did a great job for us in a short period of time, which was remarkable and commendable!!!
We worked with White Water on publishing the results of our Best Employer study in 2011 along with the award ceremony. Our experience was really good and White Water went the extra mile to ensure we are happy with the outcome of PR effort. The coverage was excellent and the award ceremony was very well organized. We highly recommend White Water PR.
We have worked with Whitewater PR on various campaigns. Amongst the many positive traits that the team displays, we found their effort to understand the business, proactive approach and prompt reporting to be key differentiating factors. Particularly on the various environment related campaigns like “My City My Environment”, the team from Whitewater PR has added immense value by creating the story in such a way that it positively resonates with the target audience.
I highly appreciate your efforts and the results of such an outstanding coverage – thank you so much. I am looking forward to hear from you on more of the ideas as we want to continue with AquaKale and Healthy Farm PR efforts
White Water PR connected with people across the UAE to get an insight into the world of social media. Our findings.
As a communications partner, we know exactly what you would require to take your brand to the next level. The knowledge gained through building long term relationships with our clients forms the backbone of our public relations programmes. Please do get in touch with us for more information on our services.
We are natural storytellers and can weave a narrative or foster a conversation that’s a real dialogue and not just a one-way commercial pitch..
STRATEGIC CONSULTATION This is the most important part of our business and we ensure that our clients are provided with the right strategic support from start to finish. 
SOCIAL MEDIA COMMUNICATION We build the social media strategy and integrate it with the overall marketing strategy to achieve the communications objectives. 
MEDIA RELATIONS Media relations, is one of the core functions of our business and we place a great level of importance to build lasting relationships. 
BYLINED ARTICLE PROGRAMMES Bylined articles express views and opinions that are clearly the writer's own, without requiring objectivity. We help our clients to develop thought provoking articles. 
MESSAGING WORKSHOP A good movie requires a good script, and similarly, a good PR story needs the right set of newsworthy messages. We help our clients to develop the right ones. 
MEDIA TRAINING We have trained spokespersons from different organisations from across the globe through are specially designed media training techniques. 
MEDIA FAMILIARITY TRIPS We organise such trips for our clients and take the members of the press to the client’s facilities to provide them with a complete overview of the organisation. 
MEDIA MONITORING SERVICE Our media monitoring services are customized to client needs and we monitor the stories on their behalf and provide them with real time information. 
PROJECT LAUNCHES We are experts in project or product launches and we bring in the right level of creativity to generate awareness and make an impact in the minds of the consumers. 
PRESS OFFICE MANAGEMENT This is a library of documents that we create for our clients and we regularly update them. This includes the corporate profiles, images, press releases etc. 
CONTENT DEVELOPMENT We have a battery of writers and we create content for websites and other journals as per the client’s requirements. 
TRANSLATION We work with translators who have the requisite industry knowledge and this helps us get good visibility for our stories. 
SECURING SPEAKING OPPORTUNITIES We source platforms for our client where they can share their views and contribute towards the growth of the industry. 
SUPPORT CSR ACTIVITIES It is important to be a good corporate citizen and give back to the society. In addition to supporting our clients we have also undertaken several initiatives ourselves. 
INTERNAL COMMUNICATIONS Internal communications is equally important as is external. We support the client in developing the right tools to achieve their objectives in this space. 
DEVELOPING NEWSLETTERS We design and develop creative newsletters for our clients in both and print and a digital format as required by the client. 
CRISIS AND ISSUES MANAGEMENT We help clients identify their top reputational threats, plan for the most likely scenarios, and develop holding statements in case of a crisis situation. 
EVENT MANAGEMENT SUPPORT We support the clients during industry exhibitions, trade shows, launch events and provide them with all the support to generate awareness. We are based in Dubai and possess an excellent affiliate network across Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, Iraq, Morocco, Tunisia, Turkey, Egypt and India. Through our international affiliates, we can reach out to any corner of the globe. White Water PR is also part of the 3AWW Network that has corporate offices in Miami, Mexico, Brazil and Spain. The network also has 40 affiliate agencies in Europe that further allows us to provide all our clients with communication campaigns to a wider geography. We can also support our clients in 50 plus countries in Africa.
My journey…
I was fortunate to enter the world of PR and communications in India, way back in 1996, May 26th to be precise. It’s been twenty long years since then.
My journey started with the Coke account and did learn some amazing PR strategies and game plans during the initial part of my career. However, the turning point in my life came in November 1996, when I was chosen to be part of the PR team that handled Michael Jackson’s History tour of India.
I was awestruck at the show; this man was the master of perfection. Each nanosecond of his show was meticulously planned. This doesn’t happen overnight though, but comes with years of practice and undying passion for what you love to do. This event inspired me to pursue the world of PR.
Every brand that I worked on was different and what fascinated me and kept me going was their story – it was unique, like the human DNA. Whether it was Microsoft, Miss World, Damac Properties, Dulsco or Johnson Controls all taught me something new, each day.
When I moved to the UAE in 2001, the PR landscape was different; fledgling, it was still growing roots and was trying to consolidate itself as a formidable cousin of the advertising industry. However, there has been a paradigm shift in the world of communications since then, and today PR has become an integral part of a corporate’s communications framework.
There are over 200 nationalities that reside in the UAE. So, how do you reach out to them? One size fits all communications strategy doesn’t work anymore. Social media and digital platforms have redefined the way we communicate. So how do you reach out to your end customer?
Over the years, I have seen people conveying one message through PR, and a totally different message through social media. There is no synergy. In this case, both the campaigns are bound to fail or achieve limited success. A complete waste of time, efforts and money.
The way forward is to adopt an ‘integrated communications approach’. We are specialists in that domain.
We help you to keep your brand alive, the White Water way.
This is a platform where we air our views and engage with our community. We have kept our blog crisp and to the point as we don't like to beat around the bush.
Knowledge Series–
Working with Johny Dar,
Time to buy into UAE's real estate sector 
Entertainment and amusement avenues in the region 
Dubai inspires us on a daily basis 
Public Relations and social media: Why is it important? 
Think of the next generation: please recycle 
PR and 'Common Sense':
UAE, a new home for Hollywood and Bollywood 
White Water PR is a vibrant workplace and not a boring 9-6 destination. We don’t believe in Sunday morning blues (we have a Friday - Saturday weekend in this part of the world). We respect our employees and our ecosystem enables them to grow organically up the ladder and effortlessly blend into our corporate fabric. Personal development is absolutely paramount and we lend our support to ensure that it happens on a daily basis. Take our word for it.
Fun is integral to our corporate philosophy. Employees can enjoy a concert, shows or any sporting event, white water rafting or anything that they may want to explore - this is sponsored by the company once in a year. White water rafting will be encouraged more - no brownie points for guessing why.
First we came across a book titled ‘You are what you eat’. Fine enough. Then we came across another book - ‘Eat what you love and love what you eat’. We found the title of the second book more appealing. Needless to say - we are foodies. We love to eat (we burn it out as well). We strongly believe in team luncheons which are a great way to bond and exchange non-agenda viewpoints.
Work Life balance is an art. It does take time for people to develop those set of skills. We are flexible and we like everyone to strike the right balance or else it won’t be fun anymore- in work or life. Simple.
The mission of ‘Water2022’, a not-for-profit initiative by White Water PR, is to save billions of litres of water in the next 10 years and generate awareness across the globe. We reached out to different communities in UAE on World Water Day on March 22nd 2013. This signature campaign was conducted to generate awareness amongst various communities and get them to make a promise and make a difference to the world in their own way. For more information kindly visit and like our facebook page - www.facebook.com/Water2022.
We would like to hear from you.
