Our Story




When the world was shutting up shop during the summer of 2008, we decided to start our PR consultancy firm in Dubai, UAE. We have survived the downturn and are raring to leap ahead in the world of communications.


Our name


The first challenge on hand seemed even bigger than the global economic crisis - the name. What should we call our firm and why. It was like naming a newborn baby. How would it reflect our personality and who we are? Will it ring a bell when people hear it? Finally, after mulling over several options, we decided to call ourselves – ‘White Water Public Relations’.


"PR is a game of perceptions – play it well."

Prem Ramachandran, Founder and Chief Storyteller,
White Water Public Relations, A Dubai based PR Agency.

Our claim to fame:


White Water PR, a Dubai based PR agency, aims to be the firm that thoroughly understands the clients’ requirements and provides them with a personalized and customized approach as opposed to providing cookie cutter strategies. We are the new age corporate story tellers.

We are proud to state that UK’s Chesterton, a 208 year old brand established in 1805, and Johnson Controls, a US$38 billion, 128 year old brand established in 1885, have chosen White Water PR as their communications partner in the region.

This Dubai based PR agency has launched entrepreneurs, unveiled the world’s largest gold ring, groomed an Islamic Investment Bank, launched the largest toy exhibition centre in the Middle East, launched high profile real estate projects, launched Singapore’s leading coffee brand, profiled international artists, Hollywood and Bollywood celebrities, launched electronic megastores, raised awareness for the largest amusement show in the region, movies, perfumes, tyres and diesel engines, run campaigns for diabetes prevention and much more.

All our clients have two things in common - their compelling story and us as the storytellers.




We don’t restrict ourselves to specific sectors and categories; instead we focus on our client’s story. White Water PR Dubai works as a trusted partner to organizations that value a comprehensive, thoughtful and creative approach to their communication challenges. Some of the brands that we have worked with are:

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Peter R Riddoch
CEO DAMAC Properties,
CEO Port Ghalib
White Water is an exceptional Public Relations and Corporate Communications Agency. Headed by Prem Ramachandran, it is proactive and creative. When I have worked in UAE and Egypt with Prem I have always found him prepared to go the extra mile. He quickly grasps the challenge and inputs ideas at speed.
Samir Mardini
Head of Talent Consulting MENA,
Aon Hewitt Middle East Limited
We worked with White Water on publishing the results of our Best Employer study in 2011 along with the award ceremony. Our experience was really good and White Water went the extra mile to ensure we are happy with the outcome of PR effort. The coverage was excellent and the award ceremony was very well organized. We highly recommend White Water PR.
Maroun Hannoush
Head of Corporate Communications,
Capinnova Bank
From the first day we established Capinnova Investment Bank, we started working with White Water PR. Our experience with White Water PR has been tremendously rewarding for the bank, the agency assessed our public relations need and delivered on their promises in a timely fashion. One of the many things I truly appreciate about working with them is that they deliver on their promises.
Shannon Lee
Daughter of Legend Bruce Lee and CEO of Bruce Lee Enterprises
It was a pleasure to meet you all! We will definitely keep you in mind for future media support in the UAE. Thank you for that!

Case studies


White Water PR has organically built several brands over the years. We spend a considerable amount of time in understanding the brief and the actual requirements prior to embarking on any campaign. We have engineered our own methodology - the ‘OrganicTREE®’ approach. All our campaigns therefore have an ‘Organic – Timely, Realistic, Effective and Exciting’ (TREE) personality and that drives home the message. Please do visit our facebook page for media coverage - www.facebook.com/WhitewaterprDubai/photos_albums.

Our Services

As a communications partner, we know exactly what you would require to take your brand to the next level. The knowledge gained through building long term relationships with our clients forms the backbone of our public relations programmes. Please do get in touch with us for more information on our services.

  • Strategic consultation
  • Social media communications
  • Media relations
  • Bylined article programmes
  • Messaging workshop
  • Media training
  • Media familiarity trips to various locations
  • Media monitoring service
  • Project launches
  • Press office management
  • Content management support
  • Translation
  • Securing speaking opportunities in the right forum
  • Support CSR initiatives
  • Internal communications
  • Developing newsletters
  • Crisis and issues management
  • Event management support
  • Manage global campaigns

The Process


Plan of action at White Water Public Relation, PR consultancy firm Dubai, UAE



We are based in Dubai and possess an excellent affiliate network across Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, Iraq, Morocco, Tunisia, Turkey and Egypt. Through our international affiliates, we can reach out to any corner of the globe. Due to our strong network, we are aptly positioned to spread our client’s messages across these markets.



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30 / 09 / 2013

Dubai, Abu Dhabi strong policies lure investors, experts say

There are many factors that make Dubai and Abu Dhabi attractive to investors, and chief among them are strong government policies, proximity to major markets and world-class ..

11 / 08 / 2013

Effective ideas and campaigns must be created

For a brand or company to stand out, it is not enough to establish a presence. Effective ideas and campaigns must be created in order to deliver a message ..

23 / 06 / 2013

Omnicom, Publicis merger to impact clients

The merger between the United States’ Omnicom and France’s Publicis may have created the biggest advertising powerhouse in the world, but it is likely to create client conflicts, industry analysts ..

10 / 04 / 2013

Telltale signs you have poor reading habits

Reading for you is limited to browsing through text messages, emails or Facebook posts. No, reading a long comment on the benefits of regularly shampooing your dog doesn’t count!

You ..

27 / 12 / 2012

The social network

Every industry is trying to define their own niche and stay ahead in a world of convenience and technology right at our finger tips. It’s the age of the smart phones and tablet ..

10 / 10 / 2012


In the last decade the world has almost migrated to ipads from notepads. The world of technology is evolving at a tremendous pace beyond what one can imagine. Interior design discipline is the creative existence ..

10 / 02 / 2012

The power of PR

If you google ‘interior designers’ it throws up about 64,900,000 results in 0.25 seconds. Quite simply this is a huge industry, so how are you going to establish your niche? Why should ..



Our Culture at White Water Public Relations, Dubai


White Water PR is a vibrant workplace and not a boring 9-6 destination. We don’t believe in Sunday morning blues (we have a Friday - Saturday weekend in this part of the world). We respect our employees and our ecosystem enables them to grow organically up the ladder and effortlessly blend into our corporate fabric. Personal development is absolutely paramount and we lend our support to ensure that it happens on a daily basis. Take our word for it.

Fun activities at White Water Public Relations, Dubai


Fun is integral to our corporate philosophy. Employees can enjoy a concert, shows or any sporting event, white water rafting or anything that they may want to explore - this is sponsored by the company once in a year. White water rafting will be encouraged more - no brownie points for guessing why.

Eat and bond at White Water,Dubai PR Agency


First we came across a book titled ‘You are what you eat’. Fine enough. Then we came across another book - ‘Eat what you love and love what you eat’. We found the title of the second book more appealing. Needless to say - we are foodies. We love to eat (we burn it out as well). We strongly believe in team luncheons which are a great way to bond and exchange non-agenda viewpoints.

Learn the art of balancing work and life at White Water Dubai PR agency


Work Life balance is an art. It does take time for people to develop those set of skills. We are flexible and we like everyone to strike the right balance or else it won’t be fun anymore- in work or life. Simple.

Please do send in your credentials to This email address is being protected from spambots. You need JavaScript enabled to view it. . We would love to hear from you.

The PR Banter – Our Blog


This is a platform where we air our views and engage with our community. We have kept our blog crisp and to the point as we don’t like to beat around the bush.



The mission of ‘Water2022’, a not-for-profit initiative by White Water PR, is to save billions of litres of water in the next 10 years and generate awareness across the globe. We reached out to different communities in UAE on World Water Day on March 22nd 2013. This signature campaign was conducted to generate awareness amongst various communities and get them to make a promise and make a difference to the world in their own way. For more information kindly visit and like our facebook page - www.facebook.com/Water2022.

Campaign initiated by White Water Public Relations, Dubai to save water Campaign initiated by White Water Public Relations, Dubai to save water Campaign initiated by White Water Public Relations, Dubai to save water Campaign initiated by White Water PR Agency in Dubai to save water Campaign initiated by White Water PR Agency in Dubai to save water Campaign initiated by White Water PR Agency in Dubai to save water Campaign initiated by White Water PR Agency in Dubai to save water


Contact us

  • Prem A.Ramachandran
    Founder & Managing Director,
    White Water Public Relations,
    Business Venue Building,
    Office number 303, Third floor,
    Oud Metha Road, Dubai, UAE.

  • +971 4 3963699
  • +971 4 3963698
  • +971 50 4537253
  • Please use a REAL email address so that we can get back to you.